Last weekend, we officially launched Culebra at TAO’S Restaurant & Bar in Zürich — and what a night it was! Over the course of the evening, more than 100 cigar aficionados, friends and family members gathered to celebrate the launch of our first Robusto cigar, La Primera, and to discover its flavours and aromas.
The feedback was overwhelming, both from aficionados and those new to the world of cigars. Our guests experienced the delicate taste profile of La Primera, which we describe as follows: floral spice and oak in the first third, cream and almond in the second, and pepper and coffee in the final third.
For us, this launch marked far more than just an event. It was the summary of our intense entrepreneurial journey so far, especially during the last 60 days, which we also documented on Instagram (@culebracigars.ch). From early ideas and blend selection to creating partnerships and building a brand, every step shaped what Culebra has become today: a new and vibrant cigar brand on the Swiss cigar market.
In the days before the launch event, we were of course a little nervous about what people will think about us, our cigar and our brand. But above all, we were incredibly excited to finally be able share what we had been building and perfecting with such dedication over the past months.
Further, we are proud to announce that we have already gained our first customers and several B2B partners, including AURA and TAO’S, where our La Primera is now available. That said, don’t worry if you have missed our launch event. You will find more information about our B2B partners on our website: www.culebracigars.ch. More partners will be announced soon.
